Of course, you probably think I am just another person in an overcrowded market. That’s what makes me stronger! Unique! I’ve been, and remain creative, practical and valuable in what I do. I want to take my experiences over the top and really amaze people. This means having fun, getting hands on, and finding the success and balance in a very competitive world!

To be part of an establishment, where I can make a difference with all that I have accumulated over the years. My belief is that, I can; it’s just the right opportunity. I strive to keep learning to succeed; to teach, share and motivate others to follow suit. To enjoy everything I do, to be appreciated and remembered for the contributions I make in every business I was and am part of. To achieve more with meaningful and productive efforts. To grow, to lead and ensure growth of others along the way. To gather knowledge and spread the same. To make my career journey fruitful and worthy of travel, to me, to others and to the organization that I am working for.

• Adept at identifying process discrepancies, astute in implementing proactive measured processes in place on critical areas of the business including but not limited to debt management, rental asset management, optimizing asset performance, minimizing idle rental asset time.
• Demonstrated track record of maximizing profit and minimizing loss through strategic data backed planning and analysis and laying out the business roadmap.
• Innovative thinker who keeps an eye for the emerging trends and applies them to analyze and streamline processes and systems while increasing productivity, quality, and efficiency.
• Passionate leader and a mentor who develops teams to adopt best practices and procedures.
• Persuasive negotiator with tactful communication and conflict resolution skills who is approachable.
• Skilled at networking, relationship building with both internal and external customers and stakeholders.

In charge of large rental fleet portfolio worth 15,000+ rental assets across the Middle East, with 15+ operational depots to cater rental requirements across the region.

• Managed performance of rental fleet lines through various analytics and comparisons to enhance utilization, including transfer of assets between the regions.
• Coordinating strategies with Operational and Business Heads to ensure optimal engagement of the assets and revenue generation during the monthly review of the legal entity results to ensure all drivers of the asset performance are discussed and where additional focus is required are clearly communicated to ensure top notch performance and asset optimization.
• Analyzing asset data to recommend and implement measures, processes and strategies for highest financial return. Increased utilization by %, decreased fleet under repair by %, and reduced non-availability. Transferred assets between regions based on high vs low availability, better vs poor returns, and high vs low utilization %.
• Hold weekly operations meeting to discuss ongoing projects, status of equipment availability and maintenance and discuss development plans and strategy. Acquisition based on demand and revenue generation; disposals and replacements based on age, usage and low utilization and low revenue. Counselled technical team to ensure better turnaround of the rental fleet in maintenance and motivated the team to look-out for recurrent issues or problems to handle it efficiently to avoid repetition.

Spearhead Company’s 17 Business Units’ rental compliance and business analysis and strategies in 6 Gulf countries UAE, Qatar, Saudi Arabia, Oman, Kuwait, and Bahrain. Oversee strategic planning, business and compliance plans, debt analysis, generate analytical reports for the Company’s overall business growth. Monitor asset acquisition and disposals, mentor teams on KPIs, and achieving optimal performance. Report to the COO.

• Have devised result-generating strategic business plans, 100% accepted by senior management, depicting the real-time status of different business’ functions for the Group across the Gulf region utilizing Business Intelligence Dashboard.
• Continuously propose precise recommendations and successful plans for business bottlenecks. Expertly identify business issues, including process and ERP system-related problems. Provide expertise base advice.
• Generated profit and prevented loss by providing expert recommendations on profitable investment options and capital expenditures to the management.
• Have significantly increased optimal asset utilization and profitability by developing and executing inter-company asset performance analysis, reports, executable strategical plan & implementation ensuring asset performance visibility across the regions.
• Drafted rental asset KPIs contributed to the design of operational processes, including internal controls and evaluation of the control environment.
• Develop and oversee asset management system, including procedures and policies of acquisition, movement, maintenance, rentals, disposals, sales and transfers, rental asset demand management, and disposal or transfer plans resulting in operational excellence, optimized utilization, and investment clarity.
• Continuously add towards savings by efficiently handling rental processes, reducing operational discrepancies by investigating and reporting on them, and recommending system process updating ways. Prevented space, interest, and depreciation loss by timely suggesting disposal of the non-performing rental equipment.
• Liaise with 200+ personnel, including senior management, unit management, sales team, finance team operational and technical teams on a regular basis to uphold and continue better and efficient process. Ensure minimal turnaround time on repairs and maintenance by highlighting various discrepancies or short comings.
• Lead cross-functional team comprising of various operational groups. Introduced inventory module, rental fleet maintenance budget, and cost capturing through the ERP system and budget approval matrix.

Led, recruited, trained, and mentored a hire desk team of 40+ members across 6 Gulf countries on excellent customer service resulting in customer retention and revenue generation.

• As a Sales and Hire-desk operations’ lead member effectively contributed towards the Microsoft AX ERP System implementation project (priorly Syrinx rental management software) across the Gulf region. Actively participated in user training and system customization as per the business’ needs.
• Designed and implemented a Hire Desk Procedure Manual. In charge of its compliance throughout the Company in the entire region.
• Implemented new business concept for 17 units, the Business Unit concept, within the Company maximizing efficiency, segregating profit and expenses for the respective departments, enhancing profit and loss visibility, thus optimizing the efficiency of each business unit, as a key operational side member.
• Assisted senior management in making informed business decisions by drafting, analyzing, and projecting periodical reports and KPI’s on plant utilization and sales team performance; giving suggestions and improvisation strategies to pursue the business goals.
• Conducted regular Controls visits to all business depots as an internal auditor on quality assurance and control. Identified potential risks and control issues in business operational process review, recommended enhancements based on the internal control review visits resulting in effective rental management. Followed-up to ensure timely implementation.
• Monitored day-to-day management of hire desk operations, liaised with cross-functional departments, such as Plant and Yard, Transport and Logistics, Sales and Finance to ensure all standards and expectations were met.
• Cleaned data, ensured updated data meets process requirements, played key role in the Change Management Process for the Group while migration to the ERP system. Conducted a thorough post-implementation review of the ERP system, identified gaps, and recommended improvements.
• Assisted local businesses and projects in attaining sustainable processes and controls by establishing self-assessment tools.
• Closely monitored and analyzed control failures in the operational process, recommended corrective measures to adopt a controlled approach and efficiency.

Being in-charge of the Hire Office, monitored day-to-day management of hire desk operations, liaised with cross-functional departments, such as Plant and Yard, Transport and Logistics, Sales and Finance to ensure all standards and expectations were met. Reviewed frequently by interacting with customers, to ensure customer service excellence is upheld by offering comprehensive rental solutions.

• Oversee, nurture & motivate the hire desk teams and provide necessary support and training to ensure the highest levels of customer service and delight, benefiting in better conversion and revenue. This included mentoring, training and recruiting hire desk personnel.
• Designed and implemented a Hire Desk Procedure Manual. In charge of its compliance throughout the Company in the entire region.
• Cleaned data, ensured updated data meets process requirements, played key role in the Change Management Process for the Group while migration to the ERP system. Conducted a thorough post-implementation review of the ERP system, identified gaps, and recommended improvements.
• Become one of the internal auditors on Quality Assurance / Quality Control during the process of ISO accreditation.

In-charge of the restaurant’s day to day operations having dining halls in four floors of the building, each having the seating arrangements for 75 pax.

• Transforming the existing business with revamping the style of the business, menu and servicing standards, adding new flavors and culinary delights.
• Setting up Service Standards and Operation systems, supervision of the outlet & functioning towards better co-ordination.
• Took ownership of operational planning, execution, offering daily special in consultation with executive chef.
• Achieved higher satisfaction level through personalized service.
• Revisited the structure and implemented a change management of staffing, service standards resulting in additional revenue generation and customer increase.
• Ensuring that quality in relation to the price paid is maintained. Determining portion size in relation to selling price.
• Holding regular meetings with section heads to ensure all areas are working effectively, efficiently & are well coordinated.
• Assignment of staff duties and preparation of duty roster.

As a ‘Customer Service Manager’, responsible for all catering activities including rentals of the catering equipment and was also entrusted with the responsibility of purchasing department.

• Planning of a function, setting up the service area, organizing the required staff for the function, make sure the service standard is maintained.
• Looking after the monthly inventory, maintaining the stock level of various catering equipment for hire in the warehouse.
• Raising the purchase order for all the foodstuffs for the functions and make sure it is delivered in time on site.
• Sourcing out the proper supplier for quality food products with prompt service. Purchase management & warehouse stock control.
• Preparing Pre-Function checklist and Post Function report.
• Looking after the purchase management of heavy kitchen equipment, catering service accessories, and placing order for the same according to the requirement of rental business as well as catering projects.
• Keeping a close track on the utilization of all the equipment and making a report of the same on regular basis for future reference.
• Was responsible for planning, managing and carrying out the entire operation along with supervisors of other division in “BYRNE” in the largest catering operation the company has done, for “SYRIANA”, a Hollywood movie unit including stars like George Clooney and all for a month around U. A. E., schedule and location changing every day and service starting early in the morning till late in the evening which had a staff strength of around 100.

With overall responsibility of the sprawling property consisting of ‘Landmark Veg. Diet’ a 150 pax restaurant, ‘Sheetal Fine Dining’, a 125 pax diner, and ‘Ashish Banquets & Outdoor Catering’, a 250 pax party hall having outdoor catering facilities.

• I interacted with the Executive Chief in terms of menu planning, presentation of new products, etc.
• Appointing capable & enthusiastic staff and, conduct training for service staff.
• Innovating new ideas & logics to boost the sales & explore the market further, which always resulted in higher profits.
• Cost reduction & quality control.
• Liaise with corporate clients for their requirements for Meetings, Conferences, Bulk Bookings & F & B Services.
• Further I used to supervise the overall functions of the Restaurants & Banquets that had the total staff strength of about 100 personnel.
• Organized and managed corporate clients, their corporate events including various launches, efficiently which increased corporate event sales and clients.
• Introduced benefit schemes such as discount cards, memberships, promotional schemes, etc.

Was selected as “Bar Supervisor” with “CAESAR’S GROUP”, Kuwait, which has operations in the United States of America, Kuwait, UAE, India & Bahrain. And was posted in Bahrain at their 140-cover exclusive Restaurant with 40 cover Bar & Banquet facility. Due to my excellent performance, I was gradually promoted to the capacity of “Dining Hall Supervisor”.

• I was fully responsible for setting up a full-fledged Bar and was a vital member of the team responsible in setting up the restaurant.
• I was actively involved in the planning of the menus, staff training & handling VIP Guests, large parties & events.
• Also used to handle Crockery & Cutlery stock management and maintain linen inventories.
• Was an opening team member and, was highly appreciated for effectively setting up the full-fledged bar, meeting international standards.
• Achieved better average sales through suggestive selling.

Worked as “Restaurant Captain”, in this multi-cuisine Restaurant having a Food Complex of two outlets to cater different types of clienteles. At the time of leaving them I was serving there as an “Assistant Manager”, in-charge of daily operations.

As an “Assistant Manager” was responsible for the maintenance of service standard & smooth functioning of various systems.

Was employed as “Restaurant Captain” with this international famed establishment, an exclusive 150 cover Restaurant popular for its Food & Service.

• During my tenure with them, I acted as a reliever for a number of positions such as Barman, Receptionist & Cashier etc., which enhanced my capabilities further.
• Served numerous corporate clients, VIP. Guests & Dignitaries with their complete satisfaction

• Was selected as a “Cashier” in this classy 75 cover restaurant, and was later on transferred to the Diner as a “Restaurant Captain”.
• Used to handle Banking procedures, Bill payments, Purchase orders & receiving formalities.

Microsoft Excel

Microsoft Word

Microsoft Power Point

Microsoft Dynamics AX 2009

Microsoft D365 CRM

Qlik Sense Business Intelligence Dashboard

Word Press

Canva